Privacy Policy

Last Updated: July 2026

Fritz Aquatics is committed to protecting your privacy. This Privacy Policy explains what information we collect when you visit our website, how we use it, and your rights regarding that information. If you have questions, please contact us using the information at the bottom of this page.

Information We Collect

Information You Provide Directly

We collect information you voluntarily submit to us, such as when you fill out a contact form, request product information, or subscribe to our email newsletter. This may include your name, email address, phone number, and the content of your message.

Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar tracking technologies. This includes:

  • Pages visited and time spent on each page
  • Date and time of your visit
  • General geographic region (country, state, or city)
  • Browser type and operating system
  • Referring website (how you found us)

This information is collected in aggregate and is not used to identify you individually.

Cookies and Analytics

Our website uses cookies — small text files stored on your device — to help us understand how visitors use our site. We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics collects information about your visit using cookies and may transmit that information to Google servers in the United States.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On, or by adjusting your browser settings to refuse cookies. Note that disabling cookies may affect some functionality on our site.

For more information on how Google uses data collected through its analytics products, visit Google’s Privacy Policy.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and fulfill your requests
  • Send our email newsletter to subscribers who have opted in
  • Understand how our website is used so we can improve it
  • Comply with legal obligations

We do not sell your personal information for monetary consideration.

How We Share Your Information

We may share your information with trusted service providers who assist us in operating our website and communicating with you (for example, our email marketing platform). These providers are contractually required to keep your information confidential and use it only to perform services on our behalf.

We may also disclose your information when required by law, court order, or governmental authority, or to protect the rights, property, or safety of Fritz Aquatics, our customers, or others.

Email Newsletter

If you subscribe to our newsletter, your email address will be used only to send you communications related to Fritz Aquatics products, news, and updates. You may unsubscribe at any time by clicking the “unsubscribe” link at the bottom of any email, or by contacting us directly. We will honor unsubscribe requests promptly.

Data Retention

We retain your personal information only as long as reasonably necessary to fulfill the purposes described in this policy, or as required by law. You may request deletion of your information at any time (see “Your Privacy Rights” below).

Your Privacy Rights

All Users

Regardless of where you live, you may contact us to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of our email newsletter at any time

California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) grant you additional rights, including:

  • Right to Know: You may request a list of the categories and specific pieces of personal information we have collected about you.
  • Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
  • Right to Correct: You may request that we correct inaccurate personal information we hold about you.
  • Right to Opt Out of Sale or Sharing: We do not sell or share your personal information for cross-context behavioral advertising.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise any of these rights, please contact us using the information below. We will respond to verifiable requests within 45 days.

International Visitors

Our website is operated from the United States. If you are visiting from outside the US, please be aware that your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country.

Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will delete it promptly. If you believe we may have collected information from a child under 13, please contact us immediately.

Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

How to Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Fritz Aquatics
Phone: 1-800-955-1323
Email: petproducts@fritzind.com

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